brand licensing

Consumers look for strong brands and rely upon them to reinforce personal values, community, trust, and originality. This creates loyalty. Images conveying loyalty can be transferred upon new products and services through licensing. The result is a positive attraction of consumers in the market when making purchasing decisions.

With licensing the manufacturer is gaining the consumer awareness and marketing benefit of a well-known brand, character, logo or design conferredupon a particular product or service. It can take hundreds of thousands or millions of dollars to build a brand from scratch. Licensing represents a way for a manufacturer to take advantage of all the brand building and image building that has already been invested. It is a short cut to accelerated success.