LICENSE

brand licensing

Consumers look for strong brands and rely upon them to reinforce personal values, community, trust, and originality. This creates loyalty. Images conveying loyalty can be transferred upon new products and services through licensing. The result is a positive attraction of consumers in the market when making purchasing decisions. 

With licensing the manufacturer is gaining the consumer awareness and marketing benefit of a well-known brand, character, logo or design conferredupon a particular product or service. It can take hundreds of thousands or millions of dollars to build a brand from scratch. Licensing represents a way for a manufacturer to take advantage of all the brand building and image building that has already been invested. It is a short cut to accelerated success.

PRODUCT CATEGORIES

For our brands we offer rights and contacts in the following product categories:

  • Apparel & Accessory
  • Print
  • Toys & Gifts
  • House & Home décor
  • Beauty
  • Health & Wellness
  • Food & Beverage
  • Multimedia products

ADVANTAGES

Our partners and manufactures will be guided through the lifecycle of the product.

  • New target groups
  • Access into new
    markets
  • Mass media coverage
  • Higher revenues
  • Pull-Effects in retail
  • Improved image of the product

PAST REFERENCES