Our trademark rights for the Olympia brand were registered with the German Patent and Trademark Office in 1899 by department store pioneer Georg Wertheim. The Wertheim department store chain used the brand name for its own productions as an exclusive brand for a high-quality product portfolio: fashion items, fabrics, lingerie, technical equipment, stationery and even food were already being offered at WERTHEIM under the Olympia brand at the beginning of 1900.
The brand remained in the Wertheim-Hertie-Karstadt group of companies until 2017 for more than 100 years and is therefore one of the oldest registered brands in Germany.
Georg Wertheim’s brand promise from 1899 is still relevant: The Olympia brand can be described with adjectives such as innovative, individual, personable, professional and self-confident. Afin aquired the trademarks rights and continued the long-lasting brand history. Olympia product categories are clothing, footwear, home textiles, optical and photographic equipment (binoculars, cameras, …), small leather goods, bags and suitcases, stationery goods as well as watches & jewellery. Please note that we and the brand is not connected with the International Olympic Committee or with the Olympic movement. – Our brand is rather a traditional, German lifestyle brand.