developing brands

AFiN connects products and services with names and images. The successful penetration of a product or service in todays marketplace is precipitated by bonding consumer emotion and loyalty to the brand. Products and services are usually generic and exchangeable: effectively communicating competitive advantage of a product or service profile determines successful immersion in a market.

AFiN drives the market presence of a product or service with licensing, connecting brand names and celebrity names and images in the mindset of consumers.