BRAND
Alpina
PRODUCT CATEGORIES
electrical household / vending devices
HISTORY
ALPINA the brand name started for Candy Hoover Group in the 1993.
The Italian based international company sold vacuum cleaners and small domestic appliances under this brand name for about 25 years.
Around 2018 the company faded the brand name out due to strategic reasons. (Parts and Vacuum bags are still on the market – visit Amazon.com).
Afin – a brand management & licensing company based in Austria bought the Alpina trademark rights from Candy Hoover Group in 2020.
The advertisement text of the brand name`s beginnings is still accurate for Alpina today: a unique design, easily fits for your needs in your home, for your cleaning and cooking convenience, tradition & innovation…;
Afin focuses on the following product categories for this brand name:
- Electrical household and kitchen appliances/equipment
- Cleaning equipment and cleaning machines
- Vending machines and devices
